Our third pop-up returned to Tumbao at 20 Orchard Street. The conditions were not encouraging. It was cold, it rained, and for a while the weather made the entire weekend feel uncertain. Still, more than 1,500 people came over two days.
The pop-up solidified my belief in Tone Deaf. Spring/Summer '26, What Makes You Confident, was larger and more complete than anything we had made before. The collection was dedicated to the people who support Tone Deaf, and to the confidence they find in wearing it.
To meet that community in person, see how deeply people connected with the work, and prove that we could sustain a two-day pop-up in New York was a meaningful step forward for the brand.
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